Social Media Spoils Surprise but Ratings Remain High

Despite social media updates, such as tweets, status updates and text messages  ”spoiling” the outcome of the 2012 Olympics before they even air on television, ratings for the taped prime time events are still breaking records– a sign that while world of media is evolving, people still love to watch the sweat, the tears and the story lines that unfold…even if the outcome is already known. Read the Courant’s article here.

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