Information Advantage: Athletic Departments?

In its December newsletter, the  Associated Press Sports Editors ask whether the day will come when College and University Athletic Departments won’t have much need for the local media. Mike Enright, UConn’s Associate Athletic Director/Communications (pictured on the right), is featured in the piece entitled, “Sports Information Directors See Declining Value in Newspaper Coverage.”


One Response

  1. A gem of a quote from the one of the SIDs:
    “I’ll be able to tell the whole story on our web site.”
    He’ll be able to tell the story the university wants published and no more.
    He’s obviously a PR man who has never worked in journalism. He seems to be saying that in the future if you want to follow our teams, you can just pay to read our press releases. Does he really think people will buy that?

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