The Media Really, Really Cared

Bernard L. Kavaler

Public relations consultant (and former press aide to many) Bernard Kavaler observes  that there was something different about the media’s tone during the coverage of Newtown:

To underestimate the complexity of the task ahead would be unwise. Remedies will certainly not be easy to assemble. But after the heartbreak of Sandy Hook Elementary, there may finally be a loud enough chorus and sufficient national will — driven by elected leaders, reporters covering them, and everyday Americans — to earnestly try.


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