Some observers often mock the actual ratings of cable TV news programming which tends to be more meager than most people realize.
However, as an advertiser trying to reach an audience of one, you might be willing to pay a premium to reach that audience. The audience of one we speak of is President Donald J. Trump.
Politico is reporting that Fox News and MSNBC are both increasing ad rates for issue advertising clients buying time on shows known to be favorites of the president. Among them, Morning Joe, hosted by Joe Scarborough of New Canaan.