If You're Thinking About Platforms

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With all the talk about which local TV station will be sold as a result of the Media General – Meredith merger a bigger question may be: Who’s buying and why would they?

That’s the ultimate question former WFSB news director Mark Effron puts forward in his latest article on TV NewsCheck.com.

Effron, who now teaches college courses on media, recently surveyed his students about how they use media and get their news. His findings are not entirely surprising but raise big questions about what it now means to “watch TV.”