Mark Effron, whose anchor hiring legacy at WFSB is still reflected in today’s line up of channel 3 news presenters, recently wrote an article outlining what news directors should be looking for today when choosing news anchors.
Bottom line(as Steve Schwaid might have said): The anchor needs to be a multi-tasking newsroom leader. In the current world of TV news – in which many people don’t make nightly viewing a habit – there’s no longer the luxury of hiring a personality who shows up just to read two newscasts a night.
