We re-post this from TV Newser for two reasons.
A. We want to show you how one cable network is dealing with what many describe as the coming death of cable television. It’s interesting that The Weather Channel is choosing to invest in the basic promise of its brand: The weather – as the best way to survive in the future.
B. From a public relations perspective, we just want to point out that if you’ve ignored previous memos on the subject, there is no longer any such thing as an “internal company memo.” Everything you write in any form, but especially if it is delivered by email or other electronic means, is subject to publication somewhere by someone.
There is really nothing embarrassing in this email from Dave Shull, president of The Weather Channel, but it is no less shocking to see the whole thing printed in its entirety for competitors and anyone else to see.
