It shouldn’t be that hard, but apparently it is.
Connecticut native and recent CEO of CNN Chris Licht has lost his job after about one year.
The decision was announced Wednesday morning a week after an unflattering behind the scenes profile was published by The Atlantic and after a year of drifting and mis-steps.
Why do we say it shouldn’t be that hard to run CNN? Here are some pointers for the next CEO:
- CNN has a legacy – stay true to that legacy.
- CNN has a brand promise – deliver on the promise.
- Do nothing to detract from the legacy or the brand promise.
- Do everything possible to build on the legacy and the brand promise.
Reminder: The legacy and the brand promise are rooted in delivering news in a complete and fair manner. There is nothing about ratings in either the legacy or the promise.
