Social scientist Donald Shaw will lecture on “Public Agendas, Private Choices: Media Agenda Setting and Audience Agendamelding” next month at Quinnipiac University.
Shaw, a retired University of North Carolina at Chapel Hill professor, worked with Maxwell McCombs in the late 1960s on agenda-setting theory. They demonstrated that audiences often judge the importance of a news item based on how frequently and prominently it is covered by the media, thus indicating the degree to which the media shapes public opinion.
The lecture, free and open to the public, takes place at 6:30 p.m. on Tuesday, March 17, in the Mount Carmel Auditorium, 275 Mount Carmel Ave.
