The week began, as it often does, with a tweet.
The platform formerly known as Twitter is now “X.” Very few people know why and no one on the outside knows why, but almost everyone who has invested any time on Twitter would like to know why.
With that as background, we spotted a report from one bird watcher at The Washington Post who managed to describe the situation with insight and humor. Here’s an excerpt and a link to the full article:
Some will see that as an apt metaphor for state of business at the social media platform. In changing Twitter’s famous blue logo to a black-and-white “X,” part of a sweeping rebrand that has alienated longtime users and left marketing experts perplexed, owner Elon Musk is trading a bird in the hand for the promise of a wide-ranging “everything app,” one analysts say may never materialize.
He is leaving behind a symbol of silliness, outrage and celebrity that meant something to hundreds of millions, even earworming its way into the dictionary.
